OTHER PROGRAMS ON THIS TOPIC...    • Advocacy Track: Ultimate Trial Advocacy Course: The Art of Persuasion    • COMBO DEAL: New Avenues of Justice: The Art, Science & Psychology of Pursuasion    • COMBO DEAL: New Formula for Success: The Jury Bias Model™ from Intake to Trial    • New Formula for Success: The Jury Bias Model™ from Intake to Trial

AAJ MEMBERS ONLY - Regular, President's Club, Sustaining or Life members can purchase

AAJ Members Only - must include membership number when ordering. Product fulfillment is dependant on membership verification

New Avenues to Justice: The Art, Science & Psychology of Persuasion

Faculty:
Gregory S. Cusimano; Carrie Frank; Rodney Jew; William P. Lightfoot; Kelly E. Naylor, Ph.D.; R. Rex Parris; Lance M. Sears; David A. Wenner

Program includes

• Art, Science & Psychology of Witness Preparation
• Practical Psychology—Businesses Use It What Advertisers Know About Persuasion That Every Trial Lawyer Should Know
• Building the Case from the Bottom Up
• The Importance of Identifying Norms as a Basis for Measuring the Conduct of the Plaintiff and the Defendant
• The Art of Science of Jury Selection
• The Art of Persuasive Communication Why Storytelling Is so Important in Trial & Preparation
• Defense Tactics
• Challenging the Status Quo: Reversing Your Litigation Tactics
• What Every Trial Lawyer Should Know About New Frontiers in Social Psychology
• The Importance of Branding and Theming
• How the Plaintiff and Defense Uses Pretrial Research in Preparing the Case—The Similarities and the Differences

What's Included in the Packages As part of AAJ Education's Convenience Learning offerings, this seminar is available on high-quality audio and video. These cutting-edge continuing legal education recordings are ideal for extended study in your office, home, or when traveling. Audio Package includes Audio CDs-For use in your car or portable CD Player Multimedia CD including CD-ROM of presenter Reference Materials MP3 and iPod Audiobook files-To use on a computer or download to your iPod Video Package includes Video DVDs CD-ROM of presenter Reference Materials Works Package includes both the Audio and Video Packages BONUS: Printed presenter Reference Materials